Marketing

Direct bookings, channels, and filling rooms.

2 posts

Marketing Apr 17, 2026 10 min read

How to win direct bookings back from the OTAs

Every booking through an OTA hands over fifteen to twenty-five percent of the room. You will never get to zero, but you can move the mix, and the gain falls straight to the bottom line.

D David Mercer

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Marketing Apr 6, 2026 8 min read

Direct bookings without the commission: your own hotel website

OTAs are great at reach and expensive at scale. A direct booking on your own domain keeps the commission, the guest data, and the relationship.

T The InnFlow Team