How to win direct bookings back from the OTAs
Every booking through an OTA hands over fifteen to twenty-five percent of the room. You will never get to zero, but you can move the mix, and the gain falls straight to the bottom line.
Category
Direct bookings, channels, and filling rooms.
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Every booking through an OTA hands over fifteen to twenty-five percent of the room. You will never get to zero, but you can move the mix, and the gain falls straight to the bottom line.
OTAs are great at reach and expensive at scale. A direct booking on your own domain keeps the commission, the guest data, and the relationship.